Dollyverse is pleased to welcome you. At SXSW, Dolly Parton will debut limited-edition NFTs.

Leading up to the eagerly awaited releases of her original novel, Run, Rose, Run, co-written with bestselling writer James Patterson, and its partner tune album, global celebrity and Rock & Roll Hall of 

Fame nominee Dolly Parton is partnering with FOX Entertainment’s Blockchain Creative Labs (BCL) to launch “Dollyverse,” an target market-centric Web3 enjoy, at SXSW starting next week.

Parton will make her first-ever appearance at SXSW on March 18, starting with a communication with James Patterson about the undertaking at ACL Live at The Moody Theater moderated with the aid of Emmy and Golden Globe Award nominee Connie Britton (nine-1-1, Nashville, Friday Night Lights). Following the communication, Parton will deliver a live overall performance featuring songs from Run, Rose, Run (set to drop on March 7), along with a few of her hits.

“Dolly Parton’s participation in SXSW 2022 fulfills considered one of our longtime dreams and we’re sincerely ecstatic to have her involved on this yr’s event in such a completely unique way,” said Hugh Forrest, Chief Programming Officer for SXSW. “Beyond her legendary repute in the music industry, Dolly embodies the SXSW spirit as she extends her particular brand of creativity throughout many verticals. Most importantly, Dolly serves as an inspirational and unifying function model for millions of lovers – spanning distinct ages, occupations, and viewpoints – from all around the world.”

The overall performance at ACL Live is open to SXSW badge holders best and to be had on a primary-come, first-serve basis relying on venue functionality. Kovic, Callie Twisselman, Electra Mustaine, and The Brothers Moore will open the night.

The complete occasion will be streamed live at no cost on “Dollyverse” by means of Eluvio. Additionally, the “Dollyverse” will release an special choice of professional and authorized Dolly NFT collectibles, inclusive of limited-edition NFTs of the Run, Rose, Run music album and a restrained collection of Dolly-stimulated NFT artwork, for purchase at some stage in and after SXSW. In-person attendees at Parton’s overall performance might be capable of claim a loose NFT, at the same time as enthusiasts streaming the event may be capable of get hold of tokens authenticating their participation.

“There’s almost nothing greater critical to me than connecting with my fans. And I’m nearly usually up for trying something new and exclusive. I’d say releasing NFTs at my first ever look at SXSW, with James Patterson with the aid of my facet, clearly counts as new and distinctive!” – Dolly Parton

Dates for the “Dollyverse” restrained-run and a schedule of NFT drops and statistics concerning her appearance at ACL Live can be introduced within the coming days.

“Dolly is a true pioneer who brings the very best degree of great, heart and authenticity to the entirety she touches,” stated Scott Greenberg, CEO of BCL. “Which is why she’s the precise man or woman to introduce to the mainstream target audience an clean-to-use, Web3 enjoy so as to live circulate her SXSW event and offer them the possibility own and revel in her track – no longer only a proper to move it – all designed to bring Dolly even closer to her fanatics.”